- Art Direction
With more than 30 years providing the best quality in all its handmade products, the Capella Bakery and Pastry Shop is a family business located in the well-known district of Patraix, in Valencia.
Starting from the request to design the costumes, we came up with the idea of redesigning the entire corporate identity of the brand.
The aim was to communicate the quality of their products, their handmade process, the quality of their relationships with the customer and their family environment.
In order to communicate the handmade value and the variety of its products, some illustrations were designed manually to accompany the identity of the brand.
The illustrations can be used as a resource for the design of the different pieces of the new brand identity such as the packaging and the uniforms.