CLIENT
Capella Bakery
DEVELOPMENT
  • Art Direction
  • Branding
  • Ilustration
BRIEFING

With more than 30 years providing the best quality in all its handmade products, the Capella Bakery and Pastry Shop is a family business located in the well-known district of Patraix, in Valencia.
Starting from the request to design the costumes, we came up with the idea of redesigning the entire corporate identity of the brand.
The aim was to communicate the quality of their products, their handmade process, the quality of their relationships with the customer and their family environment.

Diseño logotipo panadería y pastelería Valencia
Proceso creación marca Made by Gelpi
Made by Gelpi Diseño Branding Valencia
Made by Gelpi Diseño Branding Valencia
Handmade Illustrations

In order to communicate the handmade value and the variety of its products, some illustrations were designed manually to accompany the identity of the brand.

Diseño ilustraciones panadería y pastelería Valencia
made by gelpi diseño Branding
Made by Gelpi Diseño Branding Valencia
Made by Gelpi Diseño Branding Valencia
Made by Gelpi Diseño Branding
Made by Gelpi Diseño Branding Valencia
Made by Gelpi Diseño Branding Valencia
Made by Gelpi Diseño Branding Valencia
Diseño identidad panadería y pastelería Valencia
Packaging

The illustrations can be used as a resource for the design of the different pieces of the new brand identity such as the packaging and the uniforms.

Made by Gelpi Diseño Branding Valencia
Diseño Packaging panadería y pastelería Valencia
Made by Gelpi Diseño Branding Valencia
Diseño Packaging panadería y pastelería Valencia
Made by Gelpi Diseño Branding Valencia
Bakery logotyp design made by gelpi