This year, Cerveza Mascletà organized for the first time the “Mascletà, Street Food Festival” in Valencia. The festival offered to the people a different culinary space with products from local farmers and Food Trucks organized by recognized Valencian chefs such as Vicente Ausina Ciriaco or Toni Canceller among others. During the festival, the visitors also enjoyed live Jazz, Swing & Blues music.
- Visual Identity
- Stationery Design
Visually, one of the most representative things of Valencia and of its streets are the ceramic tiles. We used this idea to unify the concepts of Street Food, gastronomy and Valencia. As a result, we created a flexible visual language that we applied to all the different collaterals. The aim was to connect with the local public of Valencia.
We adapted the visual identity of the festival to social networks in order to promote and communicate the event.