- Art Direction
Salinas Jewellery is a minimalist and contemporaneous handmade jewellery brand based in the city of San Sebastian. During the last years, Salinas Jewellery has sold its products on fashion and jewellery local shop as well as in handcrafted markets.As the brand has grown locally, Salinas Jewels needed an online store to expand the business to reach more people and showcase her collections of handcrafted products.
Before we began with the design and development of the eCommerce, we began designing the new brand identity to be applied in print and digital visual pieces.The new brand identity sought to communicate the minimalist and elegant style of the products.
Salinas Jewels, contemporary and minimalist jewels, handcrafted in San Sebastian.
Brand concept and value
Salinas Jewels creates handcrafted jewellery in the city of “San Sebastián”, this is a fundamental brand value that needed to be present in the visual communication. San Sebastian is sea, people, rain, is grey and elegant, with this values in mind, the concept and style for the promotional video and lookbook emerged: “A walk through San Sebastian”.
With the visual pieces, the aim is to take the user to the beautiful city of San Sebastian through the jewels, starting with the ride in the “Peine de los vientos” of Chillida, passing through the famous bay of “La Concha” and ending in the Old Town of San Sebastian.
Before we start with the project, the product photography was taken in a basic way. With the launch of the online store, Salinas Jewels, in addition to lifestyle photographs, the brand required a neutral product photography to highlight the different details of the jewels and professionalize the image.