CLIENT
Salinas Jewellery
DEVELOPMENT
  • Ecommerce
  • Art Direction
  • Branding
  • Photography
  • Video
BRIEFING

Salinas Jewellery is a minimalist and contemporaneous handmade jewellery brand based in the city of San Sebastian. During the last years, Salinas Jewellery has sold its products on fashion and jewellery local shop as well as in handcrafted markets.As the brand has grown locally, Salinas Jewels needed an online store to expand the business to reach more people and showcase her collections of handcrafted products.

Before we began with the design and development of the eCommerce, we began designing the new brand identity to be applied in print and digital visual pieces.The new brand identity sought to communicate the minimalist and elegant style of the products.

DESIGN PROCESS

Branding & eCommerce experience

DESIGN PROCESS

Branding & Digital

Salinas Jewels, contemporary and minimalist jewels, handcrafted in San Sebastian.

diseño branding made by gelpi
Brand concept and value

Salinas Jewels creates handcrafted jewellery in the city of “San Sebastián”, this is a fundamental brand value that needed to be present in the visual communication. San Sebastian is sea, people, rain, is grey and elegant, with this values in mind, the concept and style for the promotional video and lookbook emerged: “A walk through San Sebastian”.
With the visual pieces, the aim is to take the user to the beautiful city of San Sebastian through the jewels, starting with the ride in the “Peine de los vientos” of Chillida, passing through the famous bay of “La Concha” and ending in the Old Town of San Sebastian.

Made by Gelpi lookbook
Made by Gelpi lookbook
Made by Gelpi lookbook
Made by Gelpi lookbook
MEDIA

Lookbook Video

Product Photography

Before we start with the project, the product photography was taken in a basic way. With the launch of the online store, Salinas Jewels, in addition to lifestyle photographs, the brand required a neutral product photography to highlight the different details of the jewels and professionalize the image.

Made by Gelpi diseño ecommerce
Foto producto Made by Gelpi
Foto producto Made by Gelpi
Foto producto Made by Gelpi
Foto producto Made by Gelpi