- Art Direction
Salinas Jewellery is a minimalist and contemporaneous handmade jewellery brand based in the city of San Sebastian. During the last years, Salinas Jewellery has sold its products on fashion and jewellery local shop as well as in handcrafted markets.As the brand has grown locally, Salinas Jewels needed an online store to expand the business to reach more people and showcase her collections of handcrafted products.
Before we began with the design and development of the eCommerce, we began designing the new brand identity to be applied in print and digital visual pieces.The new brand identity sought to communicate the minimalist and elegant style of the products.
Before we start with the project, the product photography was taken in a basic way. With the launch of the online store, Salinas Jewels, in addition to lifestyle photographs, the brand required a neutral product photography to highlight the different details of the jewels and professionalize the image.
Connecting with the user
The challenge was to develop an eCommerces that connect the user with the brand content, guide the user through the different products and jewelry collections, as well as show the profile of the artist Marta Salinas and her manufacturing method.
With the simplicity and minimalist style of the brand at the center of the user experience, we gave the site a simple and elegant design, providing it with a strong visual content and small interactions, such as product filtering or shopping cart, that facilitate the navigation of users and help in the purchase.
Both the list and the product sheet seek to motivate the user through images and creative content such as videos. To encourage purchase, the product page shows the details and enhances the product.