villains is a clothing brand based in Valencia, they sell their products in different national and international stores. With the growth of the brand in stores, blogs and social networks, they required to connect the brand with its target audience through an eCommerce platform.
The design of the eCommerce platform required an understanding of the brand’s values and the interaction with its audience. More than just a clothing brand, Villains had established itself as a movement in the urban sector, skaters, djs, musicians, artists…
Due to the brand philosophy and its different updates according to the campaigns, the villains team required a modular framework that allowed them to modify the appearance and structure of widgets on different sections such as the home page or the lookbook. In addition to translating the brand philosophy into an eCommerce experience, part of the project involved the design of some of their clothing products for the autumn- winter campaign.
- User Experience
- Product Design
Brand value & eCommerce
Simple and intuitive user experience, applying the details of the brand identity
in the interface, we gave personality to the shopping experience.
Thanks to a modular framework system, the villains team
can create different landing-pages or lookbooks styles according their needs.
Due to the kind of users and target of the brand, the shopping and browsing experience on mobile should be as good and intuitive as on desktop.
The project involved the design of some of their clothing products for autumn-winter season. Since the brand name was not well known and given the great acceptance of the t-shirts with the original logo, the aim was to create simple and elegant designs with a strong visual appeal with the name of the brand “Villains”.